“You have to do something about that website of yours — it is way too ugly.”
That was the sincere appraisal we received from a colleague about our unfashionable and outdated presence in the world wide web. That comment got me thinking: the shoemaker’s son always goes barefoot.
The creation of the RECOD Lab is relatively recent — the lab has just completed three years — but due to the cutting edge research themes, the large publication output, and the accolades their members have received, it has already established its presence in the State University of Campinas. But while our team run to meet deadlines (publish or perish!), we have allowed our online outreach efforts to become — let’s put it mildly — less than a priority…
That is really a pity, because rare is the week that passes without interesting stuff going round our internal mailing list: if it’s not a new publication, it’s an award, or a news piece that mentions the lab, or, sometimes, our students engaging in wild creative speculation. We want to share that with the world.
That’s why we have jumped right into the deep-end. From a mostly static web page, we are transitioning to this blog, a FaceBook page, a Twitter stream — and who knows what else we might experiment in the near future?
We are quickly finding out that being a real user of social networks is a different thrill, compared to approaching them in theory, from the sanitized world of our lab experiments. Please, bear with us while we learn to disentangle our Grumpy Cats from our Laplacian matrices. We expect this will be an engaging ride!